Digital Brand Equity is the core pillar of a brand’s competitive advantage
At Kingfluencers, we are driven by our motto Going #BeyondInfluence, and innovate to turn that claim into practice. We understand that influencer marketing is part of the much bigger field yet to be fully developed and exploited by marketers.
Based on years of experience, solid expertise, and our unique holistic view on the topics of advocacy or influence, we have built an integrated approach to help organizations and professionals take control of the narrative surrounding their brands and boost competitive advantage and growth, through building digital brand equity.
Digital brand equity describes the value of having a recognized brand and the degree to which the brand is perceived and valued in the digital space.
Brand success is increasingly defined online
A significant proportion of a brand’s overall equity and success depends on its visibility, how it is perceived, and its ability to connect in consistent ways to its audiences in the complex digital ecosystem where every voice and opinion can be heard and information of all sorts travels at the speed of light and can reach millions of your target audience in seconds.
Digitised consumer journey and the outcomes of doing it right
Kingfluencers’ innovative Digital Influence Programs as your solution
What is Digital Brand Influence?
Digital Brand Influence refers to a brand’s ability to affect and strengthen people’s perceptions, opinions, and preferences related to a specific brand versus its competitors through the use of digital content and communications.
Much of the power of Digital Influence Strategies is drawn from (e-)word of mouth and advocacy marketing, as well as integrated marketing principles.
Digital influence is not an end goal but a powerful tool to build digital brand equity, through establishing and reaching a wide range of goals in various areas.
Mastering your digital brand equity as a first mover will gain an advantage and outperform your competitors moving forward.
We aim to improve your brand’s digital influence through the following services, tailored to your brands and needs:
You set your goals, we help you achieve them
Every program is fully customized to the needs and challenges of the client. The strategy and mix of services, therefore, vary case by case, as do the set KPIs.
Our Digital Influence Programs allow you to reach a series of objectives to build and increase digital and overall brand equity, such as the following:
Be part of the journey!
As the leader in the field of influence marketing and digital brand influence, we are constantly innovating and working hard to help you achieve your objectives better, faster, and bigger.
We love to be on your journey to ever more success with you, using our expertise, passion, and commitment as well as the power of our digital brand influence strategies and models which are constantly evolving.
We welcome your challenges and are open to co-invest in tackling them together with our innovative, unique approaches. So … shall we?