Join us on a short trip down memory lane as we share some favorite moments from our fun and productive year. Kingfluencers started 2022 at our new office in the heart of Zurich. After the successful Q1, we not only redecorated our office rooms but welcomed over 10 new employees throughout the year.”
Campaign Highlights
In 2021, Kingfluencers completed over 150 campaigns. Our total increased to 213 in 2022 (+40%). Implementing all these successful campaigns was only possible thanks to our amazing creators. We worked with 308 different influencers in 2021, which increased to 346 in 2022 (+12%).
While it’s difficult to choose our favorite campaigns, we’ve selected a few highlights.
Wakeaway enjoyed her Starbucks Signature Chocolate Drink for Starbucks Switzerland. Over 11 creators contributed to our Comparis campaign, including Janosch Nietlispach and Anaïs Decasper, who showed us what can happen if you don’t have the opportunity to compare services.
We did a total of 46 campaigns for L’Oréal, and a campaign with Toblerone included a giveaway with Emma. For Pro Juventute, we organized a campaign against cybermobbing in which three TikTokers, including Kris G, shared their tips on how to deal with offensive comments and messages. The campaign was also featured in an article on Watson.
For Nesquik, Fabio Zerzuben shared the breakfast action movie soundtrack that he always wanted. Alayah made an excellent seasonal fall dish with Migros. Our annual Ochsner Shoes campaign included over 30 creators. Highlights include Aamina in December, Ana Maria Marković, and Alison Liaudat both in April, the latter one was used for our Influencer TV Spot, which we’ll dive into as part of our exciting news.
But also our wonderful clients shared their thoughts on working with us this year:
Tatiana Traulsen, Marketing Manager @Nestlé Cereals:
“I have really enjoyed working with Kingfluencers for our two cereals campaigns this year. Everything went smoothly, even despite tight timings, thanks to very reactive and transparent communication, as always! Kingfluencers brought smiles and excitement and a perfectly managed successful campaign. Thank you for making it so easy.”
Rebecca Pohlmann, Digital Manager @Pierre Fabré Suisse:
“We are very satisfied with the cooperation with you. You work very reliably and bring a very high degree of flexibility to fulfill our wishes. We are very much looking forward to presenting our brand together with you in the next year according to the current social media trends in the networks.”
Our Growing Creator Team
In 2022, Kingfluencers welcomed 579 (vs. 489 in 2021) new influencers to our team. In this section you will find a small mini-honor from Kingfluencers to the categories:
Newcomers, Most reliable, Most creative, and OG Influencers.
Starting with THE newcomers 2022: Noah Bachofen, who shares cooking tips with beautiful scenery. Cooking with Jey also shares quick and easy recipes from healthy to indulgent, along with glimpses of her adorable cat. Basel-based design and fashion influencer Gian-David posts funny videos on topics such as traveling and relationships. Kingfluencers’ most reliable creators in 2022 are Vivienne Burkhardt, Aline Made, and Ramona Brüniger. The most creative were SwissComedy, Margaux Seydoux, and T-Ronimo. We continue to run successful campaigns with our numerous OG influencers, including Alison Liaudat, Minea, and Family of 5.
Creators’ Favorites from 2022
Reflecting on the year past, our creators appreciated the nicely organized projects with pleasant and uncomplicated cooperation. Creator Alison Liaudat’s favorite campaign was watching the champions league finale with Just Eat in Paris, which included building brand awareness rather than specific product placement for a “natural approach.”
While creator Laura Bante struggled to select her favorite campaign, the Steampod launch campaign stood out for her. “I was able to closely experience the evolution of each generation and was able to test the latest generation before everyone else! This also contributed to the interest and curiosity my followers had to see what new features were in stock.” Fabio Zerzuben stated that, “all campaigns were unique and really cool. Especially Oreo (Batman), but also Generali were great collaborations.” Other highlights were the Rundfunk event and his visit to the KF office for an exchange “in real life.”
Exciting News
This year, Kingfluencers launched the “Influencer TV Spot” service, a new exclusive advertising format. Kingfluencers and Admeira give brands the opportunity to broadcast their influencer marketing content as a TV commercial. Merge the power of TV with the trustworthiness and unmatched appeal of influencer marketing to gain unbeatable reach at an accessible cost.
One of the first success cases was within the Ochsner Shoes yearly campaign which is based on seasonal events throughout the year, with influencers skillfully setting the stage for each pair of shoes. The Influencer TV Spot premiered on July 13, 2022, on SRF2, achieving a Gross Rating Point of 21.6% and more than 1 million impressions. Broadcast in November, the second Influencer TV Spot campaign with Ochsner Shoes and Christa Rigozzi achieved a Gross Rating Point of 32.0% and more than 1.488 million impressions.
Kingfluencers also worked with a leading Swiss technology company in 2022, helping connect to their B2B audience and building an employer branding strategy. Finally, Kingfluencers also manages social media for Manor’s TikTok account since July 2022, where our team has enjoyed planning their account & engaging with their communities in regard to content creation with creators like T-Ronimo, Ericwdrae or Fatjona.
Productive & Fun Events
2022 was filled with a variety of exciting and productive events. In April, Kingfluencers and Pathé held an exclusive screening of the much-awaited “The Batman” movie.
Thanks to our new collaboration with the Zurich Film Festival (ZFF), Kingfluencers was part of the festival’s opening night in September. We welcomed the biggest Swiss content creators on the ZFF green carpet, including two of last year’s Swiss Influencer Award winners: @aditotoro and @briann. As Fabian Plüss, our Co-Founder said, “We’re proud to see that the work of content creators is also recognized and respected by the ZFF. This shows that the festival has a diverse perspective on video productions of all kinds and thus welcomes the creators’ scene.”
In collaboration with Street Parade Zurich, we created an exclusive Kingfluencers VIP Stage and shared the experience with over 250 influencers. Under the hashtag #KingfluencersXStreetparade, the influencers shared the unforgettable day live with their communities. The creators published a total of 71 posts on Instagram and TikTok, achieving over 1.8 M impressions.
Also in September, we had the opportunity to celebrate one last beautiful summer night in Zurich at our exclusive client mingle event at Rundfunk, where we connected with some of our top clients and amazing creators in a fun and inspiring way!
In October, our team organized a get-together for our content creators in beautiful Ticino, providing an opportunity to better connect with our Swiss, Italian-speaking creators, while enjoying stunning views of Lugano Lake.
The 3rd annual Smile Swiss Influencer Award Show was held in November. With over 1,000 VIPs and a combined reach of more than 50 million followers, the event was a success with “Hollywood-ready social media moments,” according to Fabian Plüss, founder of SSIA and co-founder of Kingfluencers. Before the award show, we organized a pre-event with L’Oréal Switzerland, transforming our office into a beauty world. Makeup artists and hair stylists welcomed our lovely creators and styled them and our team for the big night.
In order for brand partners to benefit from impeccable and solid advice in the field of influencer marketing in the future, Kingfluencers will now also become the official sales partner. As the official distribution partner for #SSIA2023, we will offer exclusive partner packages.
Our autumn also included multiple speaking events at WebStage Masters, Startup Nights, Nights Conference, and Social Media Gipfel.
We finished up the year with our sparkly Kingfluencers Christmas Party, where we were spoiled with the best Swiss cuisine while creating some TikToks.
2023 will be an exciting and colorful year with a variety of thrilling events. Kingfluencers will also have a startup stand at one of the biggest marketing events – so stay tuned for what’s to come!
Joyful Team Building & Charitable Fundraising
In October, we held a team-building event where our Co-CEO Anja filled the day with creative challenges and a beautiful hike from Lugano to Gandria. Along the way, we were asked to build strong, cooperative teams and learn more about our corporate values in order to better live them in practice.
Reflecting on 2022, Anja said, “My highlight every year is my team and everything they do. It fills me with joy to be able to accompany so many great people on their way. I’m also especially proud of our #KFcares initiative, which gives new meaning to our work and allows us to support important organizations every month.”
Through our charitable work with #KFcares, we’ve donated a total of 2,521 CHF. Starting in March due to the Ukraine war, where every post felt so pointless and wrong, we launched our own #KFcares project. This way, each of our posts gets added value and meaning. In March we donated to the Ukrainian organization Voices of Children, and in May & June, our donations went to Unicef & Pro Juventute. For November we donated to Iran and the Center for Human Rights. An initiative we are very proud of!
As of 13 December, we’ve made a total of 174 social media posts and 666 stories from our own Kingfluencers’ channels.
Coming up next week, we’ll take another look back. In early 2022, we published, “13 Social Media & Influencer Marketing Trends to Look For Now.” Throughout the year, we saw many excellent examples of these trends… and one where we got it wrong. Follow Kingfluencers on Instagram and TikTok to learn about 2023’s exciting events and even to occasionally follow along in real-time.
Author: Yoeri Callebaut, Kingfluencers AG